Archive: Feb 2008
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A while ago I posted about Cecropia, a game company which had pioneered a totally unique video game called “The Act“.Using a simple knob, the player smoothly adjusts the silent protagonist’s personality, causing the characters around him to react accordingly. All the action takes place in ultra-smooth Disney-quality animation, with absolutely no UI elements – creating the first true interactive cartoon.Unfortunately, Cecropia has had a real problem with “The Act” – namely, how to market it. It’s far too short to make into a console game, and the knob (which most users don’t have) is pretty much critical to the experience, which would require a special hardware investment for most people. The animation quality is far too high to package into some kind of Flash game. It really would make a perfect arcade game. Unfortunately, the market for this kind of arcade game died out in the early 90′s.So, anyway, they’re taking their technology in a new direction, facing up to the realities of today’s gaming market, and trying their hand at interactive Flash “advergaming”. They’ve put up a demo on Cecropia.com. I won’t tell you how it works (figuring it out is part of the fun). If you’re at all involved in interactive marketing, get in touch with these guys. What they’re doing is truly groundbreaking, and they deserve a lot of attention (and money). And, who knows, maybe someday The Act will see the light of day, in some form or another.